Is Windows Phone starting to present the iPhone a run for its money in China? Microsoft thinks so.
Making its debut among Chinese consumers just two months ago, Windows Phone has already picked up a market share of 7 percent, according to Microsoft. That's a spot elevated than the 6 percent carve up owned by Apple's iPhone.
And Michel van der Bel, Microsoft's Chief Operating Officer for the Greater China Region, sees the market growing further, according to online business magazine Emerce
"We've only just begun," Bel said, considering that the blend of smartphones and Windows PC tablets will help Microsoft put on further grip amid both Chinese individuals and businesses. Such an approach will come in clever due to the increasing consumerization of IT, he added.
But the company tackles a mounting clash, Bel admitted. Android currently dominates China with a market share of around 69 percent. And Windows Phone is still far behind in the app pitch compared with Google's mobile OS.
Microsoft currently employs around 2,500 people in its R&D department in China, but Bel says the company requires investing more profoundly in the country.
Related stories says that Microsoft hopes Windows Phone summit can shrink the app gap, Microsoft offers Windows phones to Android haters, Windows Phone has received a shot in the arm in certain parts of the world, thanks to Nokia's Lumia handsets. The Lumia 900 has proven to be a hot commodity in the United States but has seen more sluggish demand in other countries, notably the U.K.
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